In our country, ‘new beginnings’ start with a customary visit to the temple, splitting of a coconut, or even stringing together lemons and chillies, all in favour of good fortune. Such customs instil in us a belief that every beginning done right will lead to a successful ending.  

When new beginnings matter as much, it’s crucial that they start on the right foot.

The onset of Diwali brings forth an opportunity for new beginnings and to do things differently. That said, no journey is complete without a ‘great start,’ one that not only brings success in the beginning but also lets you sail in it till the very end- The #SmartShuruaat

Why a #SmartShuruaat

A #SmartShuruaat means choosing not only a fruitful present but also a prosperous future. Whether it’s something as complex as shifting into a new office space or something as simple as a decision to either go green or burst crackers on Diwali, every choice you make should benefit you and others around you, today and tomorrow.

Your #SmartShuruaat begins today!

This Diwali, why not make a #SmartShuruaat with us! With a rise in pollution levels, the festival of lights has involuntarily become a death wish for all of us. So, a small step you take today can reap significant benefits for your future. Here are a few ways which will help you make a #SmartShuruaat.

• Instead of going all out on crackers, eschew them and celebrate a true “Green Diwali”.
• Skip the electric lights and opt for traditional diyas and candles. These will not only reduce electricity consumption but also encourage local artisans. A  community which is brimming with creativity but lack sales, due to commercial products and electric diyas. Purchasing such items is the best way to support them and give back to society. On the plus side, painting diyas can be a fun family activity too!
• Ditching the incense sticks and room fresheners will have a significant impact on the environment around you. Choose fresh flowers instead!
• Wrapping paper is wasteful, outdated and a significant contributor towards felling of trees. To make your gifts more festive-worthy, use decorative cloth material, dried flowers et al.
• Diwali cards? It’s the age of technology. A well-written Whatsapp text, Tweet, Facebook message, Instagram post or a creative image will work just as well. It’s the thought that counts, no matter what the medium.
• Hosting a Diwali party? Why not make it a potluck dinner! The catch is that only the ones who take the public transport or carpool shall be served food. Fewer vehicles on Diwali mean fresher air for us.
• Lastly, the best way to celebrate Diwali is celebrating it with those who need your help the most. Become a good samaritan by either volunteering at the local NGO or donating food and clothing items to the needy. Putting a smile on the faces of the underprivileged will give you immense happiness.

So, put the words into action and celebrate Diwali, the smart way! Wishing you and your family a very Happy Diwali!