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बिजनेस का नया फंडा! वर्कस्‍टेशन में PG की भी सुविधा दे रहीं कंपनियां

मौजूदा समय में निवेशक इस वजह से परेशान हैं कि कहां निवेश करके अच्छा मुनाफा कमाया जा सके. रीयल एस्टेट सेक्टर से भी निवेशकों ने दूरी बनाई हुई है. निवेश करने के लिए पिछले कई साल से नया ट्रेंड बना है और वह है को-वर्किंग स्पेस और को-लिविंग.

दानिश आनंद/गौरव खोसला

मौजूदा समय में निवेशक इस वजह से परेशान हैं कि कहां निवेश करके अच्छा मुनाफा कमाया जा सके. रीयल एस्टेट सेक्टर से भी निवेशकों ने दूरी बनाई हुई है. निवेश करने के लिए पिछले कई साल से नया ट्रेंड बना है और वह है को-वर्किंग स्पेस और को-लिविंग. कॉस्ट कम करने के लिए बड़ी कंपनियां को-वर्किंग का सहारा ले रही हैं, इससे यह नया उबरता मार्केट बन रहा है. आइए समझते हैं को-वर्किंग और को-लिविंग स्पेस के बारे में…

कम लागत में काम ज्‍यादा

बढ़ती लागत के कारण कंपनियां के खर्च में बढ़ोतरी हुई है और इसको कम करने के लिए को-वर्किंग का ट्रेंड तेज़ी से बढ़ रहा है. पहली तिमाही में को-वर्किंग मार्केट 25% बढ़ा है. अंदाजा लगाया जा सकता है कि इस सेक्टर में निवेश कितनी तेजी से बढ़ रहा है.

इस सर्विस की बात करें तो कर्मचारी को शांत वातावरण में बैठकर काम करने की सुविधा दी जाती है और साथ में बिजली कनेक्शन, वाई-फाई और पैंटरी सर्विस भी होती है. महज 10,000-15,000 रुपये देकर आप को-वर्किंग स्पेस बुक कर सकते हैं. निवेश की बात करें तो फिलहाल Smartworks, OYO, The Hive, Spring Board इस मार्केट में काफी एक्टिव हैं.

दिल्ली-NCR में बढ़ रही है मांग

नोएडा की सबसे बड़ी कंपनी स्मार्टवक के को-फाउंडर हर्ष बिनानी के मुताबिक पिछले 4 साल से को-वर्किंग स्पेस का ट्रेंड काफी तेजी से बढ़ा है. खासकर दिल्ली-NCR में इसकी डिमांड काफी तेजी से बढ़ी है.

मार्केट इसलिए भी काफी तेजी से बढ़ रहा है क्योंकि निवेशकों को निवेश करने के लिए सही विकल्प नहीं मिल रहा है. ज्‍यादातर सेक्टर मंदी से जूझ रहे हैं. ऐसे में को-वर्किंग स्पेस निवेश के लिहाज से अच्छा मॉडल साबित हो रहा है. आने वाले समय में को-वर्किंग के अलावा को-लिविंग की मांग भी काफी तेजी से बढ़ रही है.

को-लिविंग का भी बढ़ रहा है ट्रेंड

निवेश के अवसर को-वर्किंग तक ही सीमित नहीं है. को-वर्किंग के साथ को-लिविंग का ट्रेंड भी तेजी से बढ़ रहा है. हाई-स्टडी के लिए लाखों स्टुडेंट्स बाहर से आते हैं और दिक्कत होती है उन्‍हें रहने और खाने-पीने की. ऐसे में कंपनियां को-लिविंग के जरिए स्टुडेंट्स को रहने और खाने-पीने की सुविधा दे रही हैं और वह भी महज 8,000 रुपये में.

यानी महज 8000 रुपये में खाना-पीना, AC कमरे, गेमिंग रूम, जैसी सहूलियत आसानी से मिल रही है. काफी कम्पनियां जैसे ऑक्सफोर्ड कैप्स एप के जरिए स्टुडेंट का पीजी में आने-जाने का समय तक रिकॉर्ड रखती हैं. ये रिकॉर्ड पेरेंट्स के साथ शेयर किया जाता है.

ऑक्सफोर्ड कैप्स की प्रियंका गेरा ने बताया कि स्टुडेंट लिविंग का मार्केट करीब 1 लाख करोड़ रुपये से भी ऊपर है और इसमें करीब 3.5 करोड़ स्टुडेंट हैं. ऐसे में फिलहाल मार्केट में सिर्फ 8-10 प्लेयर्स हैं जो स्टुडेंट लिविंग की सर्विस दे रहे हैं. टियर-2 शहरों में 50% की डिमांड है. सबसे ज्‍यादा डिमांड इंदौर, जयपुर और देहरादून से निकल रही है.

दूसरे शहरों से स्टूडेंट्स का पलायन इस मार्केट को काफी तेजी से बढ़ रहा है. यह बात तो साफ है कि जिस तरह से अर्थव्यवस्था पर मंदी के बादल छाए हुए हैं, निवेश के लिए नए ट्रेंड भी काफी तेज़ी से उबर रहे हैं. संभावना यह है कि आने वाले समय में ये ट्रेंड टियर-2 और टियर-3 जैसे शहरों में तेजी से बढ़ेगा और इनकम के साथ-साथ रोजगार के अवसर भी बढ़ेंगे.

Increased productivity at workplace can add to economic well being

A few years ago, an interesting experiment was conducted in Britain by the Social Market Foundation and the University of Warwick’s Centre for Competitive Advantage in the Global Economy. Seven hundred randomly chosen workers were either showed a 10-minute comedy clip or provided with snacks and drinks. Then they were quizzed on their state of mind, and thereafter they were given tasks to measure their productivity at that point. The study showed a 12% increase in their productivity, and in some cases it reached as high as 20%. Dr. Daniel Sgroi, the author of the report, noted that even a rise of 3% in employee productivity could have a significant effect on the GDP.

Yet another study by the Employee Motivation & Performance Assessment, Inc. (EMPA), Michigan, USA, says that highly engaged employees were more likely to demonstrate above-average productivity levels of around 38–40%.

More interestingly, there are researches around the world which relate employee satisfaction and happiness with a direct impact on sales activities. Happier employees miss office less, give more positive responses to customer needs and hence drive higher sales. While employee happiness is not measurable in exact indices, the fact that they can add to sales certainly indicates an increased economic activity. Happy teams generate more sales, and actual numbers have been put to this increase in sales- up to 37%! Clearly, happy employees stand to be the drivers of productivity and hence, economic growth.

But what makes the employees happy? Is it merely a rise in salary or promises? Or the carrot and stick method which entails negative reviews and a critical boss?

Some issues that make an employee happy are – being a part of the bigger picture, having a productive leader, getting recognition and appreciation, and of course getting a sense of ownership and a clear career roadmap! A huge part of this motivation is providing happy, well designed working spaces that add value to the employees’ experience of working as well as the resources objective of the enterprise.

Conducive workspaces take the lead in the happiness quotient of employees. With a higher productivity, more interest in the well-being of the company and definitely more interest in the growth of the brand, employees that get better workplaces with more facilities, tend to perform better. This has been the stand that HR professionals have known for years, but with these studies, now there is a number to the satisfaction and hence increased productivity.

The co-working trend at the workplace is now seen as a vibrant space that could drive a dynamic culture of team productivity. The resultant positive vibes impact the financial, cultural and environmental ethos of any organization. Leveraging the happy workplace culture is a tremendous value add for enterprises to provide a more than conducive work environment for its employees. And, to that end, enterprises recognize that their workplace needs to be managed and optimized for their own growth and development.

Co-working spaces with scientifically designed layouts add to the mental well-being of employees. Working in collaboration, without the burden of a traditional office environment with its limitations and often, lack of space, is a big cause for lower attrition as well.

And when on collaboration, shared workspaces give more opportunity to work with horizontal allies- maybe even learn newer skills, and of course, network better. The fact that it gives employees more freedom to showcase their productivity, always adds to the baseline performance. Coupled with opportunities for more business, shared spaces and shared business objectives- the ways to grow together are wide and varied.

There would not be an obvious benefit upfront but employee satisfaction, happiness and hence productivity, stems largely from being considered an asset rather than a liability. What better way for companies to prove this, than providing them with working spaces that offer amenities and facilities that bely a traditional, walled-in office.

There is ample scope for a much higher productivity in a co-working space. There on, it is obvious that higher productivity for even small teams, adds to a faster growth for companies and ultimately, an increase in economic indices. Increased sales, higher production and faster growth of companies will ultimately be a collective step forward for the economy as a whole. This is how a conducive work space adds value to the economic conditions and finally, the GDP of a country.

India’s leading Sports Management Institute IISM moves into Smartworks, Mumbai

  • Smartworks becomes the first managed office space provider to configure workspace for an Education Institute
  • IISM offers specialized degree programs in association with the University of Mumbai

Smartworks has become India’s first agile workspace space provider to apply space as a service for classroom training. The firm has leased out 25000 sq.ft to Nilesh Kulkarni’s International Institute of Sports Management (IISM). For the first time, a management education institute has moved into an agile workspace, which otherwise is usually occupied by enterprises, start-ups, and freelancers. Smartworks has a total footprint of 2.8 million sq. ft. across 23 locations in 9 cities and is the only Indian bootstrapped workspace provider to have become profitable.

With IISM in Smartworks’ facility at Fleet House in Mumbai’s Andheri locality, the market leader in enterprise onboarding has brought in a completely untouched sector, Education, into the rapidly growing ambit of co-working spaces. This new addition will change the way shared workspaces were perceived; they are not just for working but for learning as well.

IISM, founded by former Indian Test cricketer Nilesh Kulkarni, is the foremost institute involved in the most unexplored education avenues to meet the demands of the growing sports industry. Imparting excellence in the sports educational sector for 10 years, IISM has emerged as one of the best institutes for sports management education in India. The education institute will be conducting classroom training for specialized degree programs namely Bachelor of Sports Management and Master of Sports Management in association with the University of Mumbai and 11 months autonomous Post-Graduation Program in Sports and Wellness management within the Smartworks premises with over 500 students.

The facility is now booked more than 90% and has a total footprint of almost 1 lakh sqft in Mumbai. It provides close proximity to business district Bandra- Kurla complex and the Western Expressway and currently hosts a mix of corporates such as CRISIL, Marsh Insurance, NEC Technologies to name a few.

“We are excited to have India’s most prestigious Sports Management institute in Smartworks. We have yet again proved our capability of configuring spaces as per client requirements irrespective of the business domain. With this first of its kind association between an education institute and Smartworks, we are certain that these spaces will become the next classrooms soon. We remain committed to providing unmatched experience and solutions to businesses that will help them boost the company as well as industry growth to remain productive and further the step towards innovation in the country,” said Neetish Sarda, Founder of Smartworks.

Commenting on the recent move-in Nilesh Kulkarni, Founder IISM, said, “At IISM we believe in nothing but the best when it comes to imparting education to our students so that they learn and grow. We want our students to meet their aspirations in an environment where they are pumped up with energy and positivity. Our ultimate goal is to ensure an atmosphere for them so that they stay active, productive and lively throughout their sessions. IISM campus has eight 30-seater to 120-seater classrooms, an exclusive research lab for our students, a cafeteria with a vibe where students can enjoy break time and common breakout areas for students to unwind themselves during free-time. Given that the facility is centrally located in the city, adjacent to Marol metro station, it is convenient for the students to access any mode of transportation for commuting which makes the location a strategic fit for our institute.”

Smartworks has created a niche for itself in the co-working space industry by bringing enterprises into the purview and leasing entire floors to the latter.

“We are witnessing growing interest from corporates in Mumbai across sectors including IT, sports, banking and e-commerce among others. The large demand stems from the benefits and array of facilities provided to our members across our centres which include state-of-the-art infrastructure, vast opportunities to network and exchange ideas, a productive work environment, and services which ensure a happy and stress- free workspace,” Neetish added.

Since its inception in April 2016, Smartworks has been aggressively expanding its footprint across key cities in India due to the growing demand for agile workspaces. Technologically sound while focusing on customer delight, encouraging collaboration, ease of doing business and overall community building for enhanced productivity remain Smartworks’ key focused areas while serving customers

India’s leading Sports Management Institute IISM moves into Smartworks, Mumbai

Smartworks has become India’s first agile workspace space provider to apply space as a service for classroom training. The firm has leased out 25000 sq.ft to Nilesh Kulkarni’s International Institute of Sports Management (IISM). For the first time, a management education institute has moved into an agile workspace, which otherwise is usually occupied by enterprises, start-ups, and freelancers. Smartworks has a total footprint of 2.8 million sq. ft. across 23 locations in 9 cities and is the only Indian bootstrapped workspace provider to have become profitable.

With IISM in Smartworks’ facility at Fleet House in Mumbai’s Andheri locality, the market leader in enterprise onboarding has brought in a completely untouched sector, Education, into the rapidly growing ambit of co-working spaces. This new addition will change the way shared workspaces were perceived; they are not just for working but for learning as well.

IISM, founded by former Indian Test cricketer Nilesh Kulkarni, is the foremost institute involved in the most unexplored education avenues to meet the demands of the growing sports industry. Imparting excellence in the sports educational sector for 10 years, IISM has emerged as one of the best institutes for sports management education in India. The education institute will be conducting classroom training for specialized degree programs namely Bachelor of Sports Management and Master of Sports Management in association with the University of Mumbai and 11 months autonomous Post-Graduation Program in Sports and Wellness management within the Smartworks premises with over 500 students.

The facility is now booked more than 90% and has a total footprint of almost 1 lakh sqft in Mumbai. It provides close proximity to business district Bandra- Kurla complex and the Western Expressway and currently hosts a mix of corporates such as CRISIL, Marsh Insurance, NEC Technologies to name a few.

“We are excited to have India’s most prestigious Sports Management institute in Smartworks. We have yet again proved our capability of configuring spaces as per client requirements irrespective of the business domain. With this first of its kind association between an education institute and Smartworks, we are certain that these spaces will become the next classrooms soon. We remain committed to providing unmatched experience and solutions to businesses that will help them boost the company as well as industry growth to remain productive and further the step towards innovation in the country,” said Neetish Sarda, Founder of Smartworks.

Commenting on the recent move-in Nilesh Kulkarni, Founder IISM, said, “At IISM we believe in nothing but the best when it comes to imparting education to our students so that they learn and grow. We want our students to meet their aspirations in an environment where they are pumped up with energy and positivity. Our ultimate goal is to ensure an atmosphere for them so that they stay active, productive and lively throughout their sessions. IISM campus has eight 30-seater to 120-seater classrooms, an exclusive research lab for our students, a cafeteria with a vibe where students can enjoy break time and common breakout areas for students to unwind themselves during free-time. Given that the facility is centrally located in the city, adjacent to Marol metro station, it is convenient for the students to access any mode of transportation for commuting which makes the location a strategic fit for our institute.”

Smartworks has created a niche for itself in the co-working space industry by bringing enterprises into the purview and leasing entire floors to the latter.

“We are witnessing growing interest from corporates in Mumbai across sectors including IT, sports, banking and e-commerce among others. The large demand stems from the benefits and array of facilities provided to our members across our centers which include state-of-the-art infrastructure, vast opportunities to network and exchange ideas, a productive work environment, and services which ensure a happy and stress- free workspace,” Neetish added.

Since its inception in April 2016, Smartworks has been aggressively expanding its footprint across key cities in India due to the growing demand for agile workspaces. Technologically sound while focusing on customer delight, encouraging collaboration, ease of doing business and overall community building for enhanced productivity remain Smartworks’ key focused areas while serving customers.

India’s leading Sports Management Institute IISM moves into Smartworks, Mumbai

Smartworks has become India’s first agile workspace space provider to apply space as a service for classroom training. The firm has leased out 25000 sq.ft to Nilesh Kulkarni’s International Institute of Sports Management (IISM). For the first time, a management education institute has moved into an agile workspace, which otherwise is usually occupied by enterprises, start-ups, and freelancers. Smartworks has a total footprint of 2.8 million sq. ft. across 23 locations in 9 cities and is the only Indian bootstrapped workspace provider to have become profitable.

With IISM in Smartworks’ facility at Fleet House in Mumbai’s Andheri locality, the market leader in enterprise onboarding has brought in a completely untouched sector, Education, into the rapidly growing ambit of co-working spaces. This new addition will change the way shared workspaces were perceived; they are not just for working but for learning as well.

IISM, founded by former Indian Test cricketer Nilesh Kulkarni, is the foremost institute involved in the most unexplored education avenues to meet the demands of the growing sports industry. Imparting excellence in the sports educational sector for 10 years, IISM has emerged as one of the best institutes for sports management education in India. The education institute will be conducting classroom training for specialized degree programs namely Bachelor of Sports Management and Master of Sports Management in association with the University of Mumbai and 11 months autonomous Post-Graduation Program in Sports and Wellness management within the Smartworks premises with over 500 students.

The facility is now booked more than 90% and has a total footprint of almost 1 lakh sqft in Mumbai. It provides close proximity to business district Bandra- Kurla complex and the Western Expressway and currently hosts a mix of corporates such as CRISIL, Marsh Insurance, NEC Technologies to name a few.

“We are excited to have India’s most prestigious Sports Management institute in Smartworks. We have yet again proved our capability of configuring spaces as per client requirements irrespective of the business domain. With this first of its kind association between an education institute and Smartworks, we are certain that these spaces will become the next classrooms soon. We remain committed to providing unmatched experience and solutions to businesses that will help them boost the company as well as industry growth to remain productive and further the step towards innovation in the country,” said Neetish Sarda, Founder of Smartworks

Commenting on the recent move-in Nilesh Kulkarni, Founder IISM, said, “At IISM we believe in nothing but the best when it comes to imparting education to our students so that they learn and grow. We want our students to meet their aspirations in an environment where they are pumped up with energy and positivity. Our ultimate goal is to ensure an atmosphere for them so that they stay active, productive and lively throughout their sessions. IISM campus has eight 30-seater to 120-seater classrooms, an exclusive research lab for our students, a cafeteria with a vibe where students can enjoy break time and common breakout areas for students to unwind themselves during free-time. Given that the facility is centrally located in the city, adjacent to Marol metro station, it is convenient for the students to access any mode of transportation for commuting which makes the location a strategic fit for our institute.”

India’s leading Sports Management Institute IISM moves into Smartworks

Smartworks has become India’s first agile workspace space provider to apply space as a service for classroom training. The firm has leased out 25000 sq.ft to Nilesh Kulkarni’s International Institute of Sports Management (IISM). For the first time, a management education institute has moved into an agile workspace, which otherwise is usually occupied by enterprises, start-ups, and freelancers. Smartworks has a total footprint of 2.8 million sq. ft. across 23 locations in 9 cities and is the only Indian bootstrapped workspace provider to have become profitable.

With IISM in Smartworks’ facility at Fleet House in Mumbai’s Andheri locality, the market leader in enterprise on boarding has brought in a completely untouched sector, Education, into the rapidly growing ambit of co-working spaces. This new addition will change the way shared workspaces were perceived; they are not just for working but for learning as well.

IISM, founded by former Indian Test cricketer Nilesh Kulkarni, is the foremost institute involved in the most unexplored education avenues to meet the demands of the growing sports industry. Imparting excellence in the sports educational sector for 10 years, IISM has emerged as one of the best institutes for sports management education in India. The education institute will be conducting classroom training for specialized degree programs namely Bachelor of Sports Management and Master of Sports Management in association with the University of Mumbai and 11 months autonomous Post-Graduation Program in Sports and Wellness management within the Smartworks premises with over 500 students.

The facility is now booked more than 90% and has a total footprint of almost 1 lakh sqft in Mumbai. It provides close proximity to business district Bandra- Kurla complex and the Western Expressway and currently hosts a mix of corporates such as CRISIL, Marsh Insurance, NEC Technologies, to name a few.

“We are excited to have India’s most prestigious Sports Management institute in Smartworks. We have yet again proved our capability of configuring spaces as per client requirements irrespective of the business domain. With this first of its kind association between an education institute and Smartworks, we are certain that these spaces will become the next classrooms soon. We remain committed to providing unmatched experience and solutions to businesses that will help them boost the company as well as industry growth to remain productive and further the step towards innovation in the country,” said Neetish Sarda, Founder of Smartworks.

Commenting on the recent move-in Nilesh Kulkarni, Founder IISM, said, “At IISM we believe in nothing but the best when it comes to imparting education to our students so that they learn and grow. We want our students to meet their aspirations in an environment where they are pumped up with energy and positivity. Our ultimate goal is to ensure an atmosphere for them so that they stay active, productive and lively throughout their sessions. IISM campus has eight 30-seater to 120-seater classrooms, an exclusive research lab for our students, a cafeteria with a vibe where students can enjoy break time and common breakout areas for students to unwind themselves during free-time. Given that the facility is centrally located in the city, adjacent to Marol metro station, it is convenient for the students to access any mode of transportation for commuting which makes the location a strategic fit for our institute.”

Smartworks has created a niche for itself in the co-working space industry by bringing enterprises into the purview and leasing entire floors to the latter.

“We are witnessing growing interest from corporates in Mumbai across sectors including IT, sports, banking and e-commerce among others. The large demand stems from the benefits and array of facilities provided to our members across our centres which include state-of-the-art infrastructure, vast opportunities to network and exchange ideas, a productive work environment, and services which ensure a happy and stress- free workspace,” Neetish added.

Since its inception in April 2016, Smartworks has been aggressively expanding its footprint across key cities in India due to the growing demand for agile workspaces. Technologically sound while focusing on customer delight, encouraging collaboration, ease of doing business and overall community building for enhanced productivity remain Smartworks’ key focused areas while serving customers.

Gurugram emerges as preferred coworking hub

Thoughtful design, colourful interiors, flexible timings, lower cost of operations and, most importantly, freedom from the mundane and costly job of maintaining a traditional office has ensured that co-working spaces are becoming the go-to option for individuals and firms looking to rent space in Gurugram as well as cities across the country. While the initial fillip to this segment was given by start-ups, freelancers and professionals, the demand is now increasingly being fuelled by medium and large corporates, say most Gurugram-based operators.

Clients are increasingly finding these offices more economical, they like the idea of zero maintenance, and their employees love it for the freedom and choices these spaces offer, they further add.

Across the country, Delhi-NCR, after Bengaluru and Chennai, has shown the third-highest increase in flexible office space, as large deals in 2018 took the coworking share from 4% to 9% of the total in office-leasing space in the region, states a report released by real estate consultant JLL on June 28.

Gurugram has also emerged as the most preferred location for flexible workspace operators in Delhi-NCR—64% of new leases in 2018 were made here, according to Colliers, another real estate consultancy firm.

Pan-India data shared by JLL reveals that cumulative space released by coworking firms in the last two years has doubled from 2017 to 2018 and is expected to increase in 2019 in Grade A buildings. In 2017, 1.9 million sq ft was leased by coworking spaces; in 2018 it was 3.9 million sq ft; and in the first quarter of 2019, the flexible working space has added 1.1 million sq ft area to the already existing space.

Due to this reason, real estate professionals assert that coworking space, which until now was considered niche, will play a key role in the growth of the office real estate in the next few years. “Over the next three years, we expect the flexible workspace market to grow rapidly with the rise in demand from large companies and start-ups alike. We expect occupiers from information technology, business process management, banking, financial services, and investments, as well as the fast-moving consumer goods (FMCG) sector to continue taking up space in flexible workspace centres,” Sanjay Chatrath, managing director, North, Colliers International India, says.

In Gurugram, three important micro-markets for this segment have evolved, including Cyber City, Golf Course Road, and Udyog Vihar, where major flexible space operators have leased space and are offering customised solutions based on demand.

As per Colliers, major deals that took place in 2018 in Gurugram included the launch of WeWork (a 2.25 lakh sq ft shared office space at DLF Cyber City in DLF Forum), the opening of another WeWorks (a 1.2 lakh sq ft space at Two Horizon Centre at Golf Course Road) and a 75,000 sq ft space launched by 91 Springboard in Udyog Vihar.

The major deals in 2019, as per ANAROCK, a real estate consultancy, included a launch by Skootr, which leased 22,000 sq ft of office space at DLF Square, GoHive, which leased 50,000 sq ft of space in Udyog Vihar, and Garage Society, which leased nearly 19,000 sq ft of space at Cyber City. Several smaller deals took place across the city, which gave a further boost to this space.

Prashant Garg, country manager, Garage Society, a Hong Kong company, which operates spaces in Udyog Vihar, Cyber Hub and Golf Course Extension Road, says that occupiers in Cyber City are large corporates and mature start-ups, which can now afford to pay for premium space. “There are different types of clients. In Udyog Vihar, most people are looking for low-cost solutions and smaller ticket sizes. Golf Course Extension Road has mostly medium and large companies which have rented spaces for its employees,” he says, adding that their objective is not to provide real estate but to create a space where communities of talented professionals are formed and they focus on their competencies while enjoying their work.

Rajiv Bathla, CEO, The Circle.Work, which is located at the HUDA Metro station says that customised office spaces, great amenities and an ecosystem that supports the community are attracting different kinds of occupiers to these spaces. “We have a television channel operating in our shared office, a large media house, and online shopping portal working alongside medium-level start-ups. Our USP is that people can get down from the Metro, come to work, and go back home,” he says.

Flexible space operators further say that the reason small as well as large firms are attracted to them is that they allow easy flexibility of scaling up or downsizing, offer an opportunity to network, allow communities to evolve and give space to like-minded professionals to come together. “Our clients have the freedom to rent 20 seats and increase the number next month to 40 or reduce it to 10. Business is dynamic so this space allows entrepreneurs to reduce or expand at will,” says Mishu Ahluwalia, founder, and CEO, GoHive, a co-working space on Golf Course Road.

Ahluwalia also says that given the changing dynamics and demands of office space occupiers, co-working operators are designing space as per the needs of the clients. The space on offer includes a mix of private offices/cubicles, fixed seats, flexible seats and even full-scale customised centres for a specific client.

The monthly rentals of these seats vary from Rs 5,500 per seat per month in Udyog Vihar to Rs 15,000 to Rs 18,000 on Golf Course Extension Road and upward to Rs 30,000 at Cyber Hub. “The price depends upon various factors such as the facilities and location,” he says.

Operators say that the primary benefits associated with co-working spaces are that operational cost is lower, infrastructure is better and there are shared communities, which lead to business opportunities.

Samantak Das, chief economist and head of research, JLL India, says, “The shift in perception among millennials to ‘share’ instead of ‘own’ has made this concept popular. For all groups—corporate occupiers, start-ups, entrepreneurs and millennials—renting offers flexibility and savings. Co-working offers cost savings of 20%-25% compared to traditional office space leasing.”

Garg from Garage Society says that for clients in Udyog Vihar, which are start-ups and small and medium enterprises, the key factor is cost and infrastructure, such as assurance of the Internet and air-conditioning. However, for larger corporates, the location, the distance of commute and quality of office is also as important as infrastructure.

Sanjay Choudhary, founder, IncusSpaze, a flexible space operator, which has a presence in Gurugram and tier 2 cities, says that their centres in Lucknow and Indore are being rented out by local businessmen and large corporates, which want to have a small presence there, but don’t want to set up company-owned offices there.

Kritika Gupta, manager, IncusSpaze, says that growth in tier 2 cities is good as the price of real estate is less, resources are cheaper and the cost of operations is reasonable. “The people now understand the working model and are coming to us,” she says, adding that their centres in Gurugram have given them a clear understanding as to what the client wants and how to satisfy the demand.

Industry experts admit that despite start-ups giving the initial spurt to flexible office space, it is surprisingly the corporates that are now contributing to the major chunk of demand across various cities.

“More than 90% of our clientele is large enterprises. The growth of agile workspaces is fuelled by multi-sectoral growth, and we have a diversified client base comprising growing sectors like IT, healthcare, manufacturing, financial services, automotive, logistics, and other sectors,” says Neetish Sarda, founder, Smartworks

Mudita Dhankhar, an architect of flexible spaces, says that corporates want to station their workers in newer markets at lesser costs. They also want their employees to experience a flexible work environment as the majority of the workforce comprises of millennials, she adds.

“The primary requirement of flexible spaces is that they should be generic but flexible to change in short periods so that clients don’t get bored. The colour scheme should be vibrant, lighting is important and people should not get the Monday morning blues while coming to office,” she says. The spaces she has designed in Gurugram allow for community spaces, the furniture is ergonomic and user-friendly, and every element has a local touch.

A major outcome of the growth witnessed by the flexible working space segment is that several new operators and even traditional real estate companies have decided to dip their toe in the waters.

While the flexible office space is looking for growth and more share in the office rental market, experts say that there are multiple challenges as well. Due to the entry of large corporates who have taken up shared spaces, experts say concerns regarding data security and privacy remain, as some of these companies deal with a high volume of confidential data and for them sharing space with external organisations remains a challenge. Some of the larger companies are also concerned about the dilution of branding and their own corporate culture, say experts. Another issue is that some land and property owners are slow to understand the co-working business model; however, most Gurugram operators say times are changing.

A majority of experts and operators say that due to technology, business strategies and operations management of firms have undergone a paradigm shift and this is the reason that flexible workspaces are needed for workers operating in a changing environment.

Anshuman Magazine, chairman and CEO, CBRE, India and south-east Asia says “Many enterprises are increasingly adopting the start-up entrepreneurial culture, such as cost-effectively securing the best talent, sharing office spaces, strengthening balance sheets by reducing the overall operational costs and adding agility in real estate portfolios. There is an increasing emphasis on retaining talent by allowing a work-life balance by reducing commute times, for instance.”

Sports Management Institute IISM moves into Smartworks, Mumbai

  • Smartworks becomes the first managed office space provider to configure workspace for an education institute
  • IISMoffers specialized degree programs in association with the University of Mumbai

Mumbai, August 13th, 2019: Smartworks has become India’s first agile workspace space provider to apply space as a service for classroom training. The firm has leased out 25000 sq.ft to Nilesh Kulkarni’s International Institute of Sports Management (IISM). For the first time, a management education institute has moved into an agile workspace, which otherwise is usually occupied by enterprises, start-ups, and freelancers. Smartworks has a total footprint of 2.8 million sq. ft. across 23 locations in 9 cities and is the only Indian bootstrapped workspace provider to have become profitable.
With IISMin Smartworks’ facility at Fleet House in Mumbai’s Andheri locality, the market leader in enterprise onboarding has brought in a completely untouched sector, Education, into the rapidly growing ambit of co-working spaces. This new addition will change the way shared workspaces were perceived; they are not just for working but for learning as well.

IISM, founded by former Indian Test cricketer Nilesh Kulkarni, is the foremost institute involved in the most unexplored education avenues to meet the demands of the growing sports industry. Imparting excellence in the sports educational sector for 10 years, IISM has emerged as one of the best institutes for sports management education in India. The education institute will be conducting classroom training for specialized degree programs namely Bachelor of Sports Management and Master of Sports Management in association with the University of Mumbai and 11 months autonomous Post-Graduation Program in Sports and Wellness management within the Smartworkspremiseswith over 500 students.

The facility is now booked more than 90% and has a total footprint of almost 1 lakh sqft in Mumbai. It provides close proximity to business district Bandra- Kurla complex and the Western Expressway and currently hosts a mix of corporates such as CRISIL, Marsh Insurance, NEC Technologies,to name a few.

“We are excited to have India’s most prestigious Sports Management institute in Smartworks. We have yet again proved our capability of configuring spaces as per client requirements irrespective of the business domain. With this first of its kind association between an education institute and Smartworks, we are certain that these spaces will become the next classrooms soon. We remain committed to providing unmatched experience and solutions to businesses that will help them boost the company as well as industry growth to remain productive and further the step towards innovation in the country,” said Neetish Sarda, Founder of Smartworks.

Commenting on the recent move-in Nilesh Kulkarni, Founder IISM, said, “At IISM we believe in nothing but the best when it comes to imparting education to our students so that they learn and grow. We want our students to meet their aspirations in an environment where they are pumped up with energy and positivity. Our ultimate goal is to ensure an atmosphere for them so that they stay active, productive and lively throughout their sessions. IISM campus has eight 30-seater to 120-seater classrooms, an exclusive research lab for our students, a cafeteria with a vibe where students can enjoy break time and common breakout areas for students to unwind themselves during free-time. Given that the facility is centrally located in the city, adjacent to Marol metro station, it is convenient for the students to access any mode of transportation for commuting which makes the location a strategic fit for our institute.”

Smartworks has created a niche for itself in the co-working space industry by bringing enterprises into the purview and leasing entire floors to the latter.

“We are witnessing growing interest from corporates in Mumbai across sectors including IT, sports, banking and e-commerce among others. The large demand stems from the benefits and array of facilities provided to our members across our centres which include state-of-the-art infrastructure, vast opportunities to network and exchange ideas, a productive work environment, and services which ensure a happy and stress- free workspace,” Neetish added.

Since its inception in April 2016, Smartworks has been aggressively expanding its footprint across key cities in India due to the growing demand for agile workspaces. Technologically sound while focusing on customer delight, encouraging collaboration, ease of doing business and overall community building for enhanced productivity remain Smartworks’ key focused areas while serving customers.

India’s leading Sports Management Institute IISM moves into Smartworks, Mumbai

Smartworks has become India’s first agile workspace space provider to apply space as a service for classroom training. The firm has leased out 25000 sq.ft to Nilesh Kulkarni’s International Institute of Sports Management (IISM). For the first time, a management education institute has moved into an agile workspace, which otherwise is usually occupied by enterprises, start-ups, and freelancers. Smartworks has a total footprint of 2.8 million sq. ft. across 23 locations in 9 cities and is the only Indian bootstrapped workspace provider to have become profitable.

With IISM in Smartworks’ facility at Fleet House in Mumbai’s Andheri locality, the market leader in enterprise onboarding has brought in a completely untouched sector, Education, into the rapidly growing ambit of co-working spaces. This new addition will change the way shared workspaces were perceived; they are not just for working but for learning as well.

IISM, founded by former Indian Test cricketer Nilesh Kulkarni, is the foremost institute involved in the most unexplored education avenues to meet the demands of the growing sports industry. Imparting excellence in the sports educational sector for 10 years, IISM has emerged as one of the best institutes for sports management education in India. The education institute will be conducting classroom training for specialized degree programs namely Bachelor of Sports Management and Master of Sports Management in association with the University of Mumbai and 11 months autonomous Post-Graduation Program in Sports and Wellness management within the Smartworks premises with over 500 students.

The facility is now booked more than 90% and has a total footprint of almost 1 lakh sqft in Mumbai. It provides close proximity to business district Bandra- Kurla complex and the Western Expressway and currently hosts a mix of corporates such as CRISIL, Marsh Insurance, NEC Technologies to name a few.

“We are excited to have India’s most prestigious Sports Management institute in Smartworks. We have yet again proved our capability of configuring spaces as per client requirements irrespective of the business domain. With this first of its kind association between an education institute and Smartworks, we are certain that these spaces will become the next classrooms soon. We remain committed to providing unmatched experience and solutions to businesses that will help them boost the company as well as industry growth to remain productive and further the step towards innovation in the country,” said Neetish Sarda, Founder of Smartworks.

Commenting on the recent move-in Nilesh Kulkarni, Founder IISM, said, “At IISM we believe in nothing but the best when it comes to imparting education to our students so that they learn and grow. We want our students to meet their aspirations in an environment where they are pumped up with energy and positivity. Our ultimate goal is to ensure an atmosphere for them so that they stay active, productive and lively throughout their sessions. IISM campus has eight 30-seater to 120-seater classrooms, an exclusive research lab for our students, a cafeteria with a vibe where students can enjoy break time and common breakout areas for students to unwind themselves during free-time. Given that the facility is centrally located in the city, adjacent to Marol metro station, it is convenient for the students to access any mode of transportation for commuting which makes the location a strategic fit for our institute.”

Smartworks has created a niche for itself in the co-working space industry by bringing enterprises into the purview and leasing entire floors to the latter.

“We are witnessing growing interest from corporates in Mumbai across sectors including IT, sports, banking and e-commerce among others. The large demand stems from the benefits and array of facilities provided to our members across our centers which include state-of-the-art infrastructure, vast opportunities to network and exchange ideas, a productive work environment, and services which ensure a happy and stress- free workspace,” Neetish added.

Since its inception in April 2016, Smartworks has been aggressively expanding its footprint across key cities in India due to the growing demand for agile workspaces. Technologically sound while focusing on customer delight, encouraging collaboration, ease of doing business and overall community building for enhanced productivity remain Smartworks’ key focused areas while serving customers.