Coworking might be a recent phenomenon in India, but it has become the new normal in several countries across the world. Coworking has disrupted the traditional working environment today, and thus the segment has witnessed massive growth in the last five years. In fact, the demand for coworking continues to grow and by 2020, approximately 13 million people are expected to be working at coworking spaces. This brings us to an important question – why is coworking growing in popularity? Is coworking really the future of enterprises in India? If we consider the statistics, coworking most definitely is the future of enterprises. Below are some important reasons why coworking might be the future of enterprises in India.
1. Mobility is a growing demand:
The present working class is more interested in securing jobs that offer flexibility at their workplace. Understanding the demand, enterprises want to portray themselves as ‘new-age’ companies with a modern work culture to attract young talent. For the workers, coworking offers a choice to access different choices in working styles in order to match their productivity.
2. Coworking has become synonymous with productivity:
A lot of big enterprises such as Amazon and Starbucks have already shifted to coworking spaces, and the reasons are beyond cost-saving. Productivity is one aspect which is contributing to this shift from traditional workspaces to coworking. Enterprises, no matter what their size is, have realized that working at coworking spaces alongside like-minded individuals can help boost productivity, lead to innovation, and foster employee satisfaction.
3. Coworking offers a thriving work environment:
Coworking spaces allow members to work in a collaborative environment where they can network with each other to form symbiotic business relationships. People using co-working space can actually meet people from diverse backgrounds, discuss their business ideas, and form lucrative relationships. In addition to offering a work environment filled with networking opportunities, coworking presents people with a sense of community. Being at coworking can integrate a sense of belonging to a prosperous and productive community among workers. This sense of belonging can motivate workers to work harder and deliver better results.
4. Coworking spaces offer the right vibe:
Coworking is all about the right vibe. Everything about coworking spaces right from the infrastructure to the interior is designed to harness productivity. In fact, some coworking brands offer customization options that let enterprises decide the look and feel of their workplace in accordance with their requirements. Enterprises, using this feature, can customize the interiors, lighting, and even the furniture to set
the mood and ensure their employees are working at their productive best.
5.Automation and expansion of services:
Coworking spaces are becoming tech-savvy. Booking a seat at coworking comes with the latest facilities such as free wi-fi, 24X7 technical support, shared conference rooms to ensure maximum utilization of resources, gaming zone along snack bar. In addition, coworking brands offer apps that would automate common processes such as generating invoices, creating bills, and tracking attendance to reduce human errors and ensure seamless management.
Coworking, which was just a new idea a few years ago, has become a booming sector. The industry will continue to disrupt further and will grab a larger pie from the traditional workplaces as the above trends continue to fascinate people towards working.